Ian and Eli White, founders of Workman, were raised in a close-knit, trade-focused community in rural Nebraska. Growing up, their father owned a business centered on trades, and they witnessed firsthand the underrepresentation and lack of appreciation for tradesmen. This inspired them to take action. Since its inception in 2022, Workman has been dedicated to crafting gear and apparel that represents the hard-working men and women of the blue-collar workforce.